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Especially in a shifting world like finance, resilience isn’t just about reacting to change; it’s about anticipating it. At Amplify, we believe in proactive problem-solving, staying ahead of the curve to ensure our clients’ financial well-being. For us, this means being forward-thinking and not just reacting to the latest trends or market fluctuations.
Continuous research and development
We are committed to continuous research and development, constantly seeking out gaps in our offerings and proactively developing innovative solutions to meet evolving client needs. This commitment to anticipating future challenges ensures that we remain a leader in the financial space.
For example, our global equity fund was born out of recognising a need for greater offshore investment options for our clients. We partnered with Sarofim & Co, a boutique asset manager based in Houston, Texas, to create a solution that met this demand. It’s about being proactive, not reactive, and always staying one step ahead.
The silent power of listening
We believe in listening to our clients, understanding their needs, and responding with agility. Our recent launch of the Amplify SCI* Flexible Equity Fund and the Amplify SCI* Property Equity Fund is a testament to this commitment. These funds were developed in direct response to demand from our clients, demonstrating our dedication to providing client-centric solutions.
Hedge fund mentality
Our long-term partnerships with boutique asset managers provide us with access to skilled professionals who bring a unique “hedge fund mentality” to active management. This enables them to identify and seize opportunities that others might miss, ensuring consistent returns even in turbulent times.
This “hedge fund mentality” is goes further than making money; it enables the ability to se the market differently, looking for opportunities that others might overlook. It’s rooted in being agile, adaptable, and always willing to embrace new ideas. It’s about having a diverse set of tools in your toolbox and knowing when to use them.
The importance of being agile – and why it matters
Agility is crucial. Our fund managers are adept at adapting to changing market conditions, making strategic decisions to ensure our clients’ portfolios remain resilient. They are constantly monitoring the market, assessing risk, and making adjustments to ensure optimal performance.
Agility allows them, and us, to respond quickly and effectively to market changes, ensuring that a client’s investments are always positioned for success. Again – it’s about being proactive, not reactive, and always staying one step ahead. In a world where change is the only constant, agility is essential for survival, let alone success.
Remaining ahead of the curve
By embracing proactive problem-solving, we can build a more resilient financial future for our clients. We believe in staying ahead of the curve, anticipating change, and continuously seeking out new and innovative solutions to meet the evolving needs and nature of all our clients.
More about Nico Janse van Rensburg
As Amplify’s Head of Retail Distribution, Nico is responsible for building strong client relationships. With over 16 years of experience spanning investment distribution and wealth management at leading firms, Nico brings a wealth of knowledge to Amplify’s unique approach. He holds a BCom Honours in Investment Management and is a CFP®.
*Sanlam Collective Investments
