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In a world where the pursuit of profit often overshadows the importance of purpose, Amplify emerges as a lighthouse of impactful investing. Through our unique approach, we’re redefining what it means to be a responsible investor, demonstrating that it is possible to achieve financial success while making a tangible difference in the world.
At the heart of our philosophy lies the concept of “intelligent impact that matters”. This exists as more than a catchy slogan; it’s a deeply ingrained belief that guides every aspect of our business. It’s about recognising the power of investment to drive positive change and ensuring that every decision is made with this goal in mind.
Going further than traditional impact investing
What sets Amplify apart is a commitment to going beyond traditional impact investing. While many investment partners focus on directing investments towards specific projects with a social or environmental impact, we take a wider view. Because we believe that true impact comes from integrating social responsibility into the very fabric of how we operate.
Our commitment is reflected in the partnerships with carefully selected boutique asset managers who share our values. These are not just business relationships; they are collaborations built on a shared passion for making a difference. It’s about working together to create a more sustainable and equitable future.
The client at the heart, always
One of the key takeaways from how we work approach is the importance we place on client centricity. We believe that financial success should not come at the expense of social responsibility. By putting the clients’ needs first and delivering on their promises, we build trust and create long-term value.
The human element in a numbers game
In the world of asset management, where quantitative analysis and market trends often dominate decision-making, we recognise the importance of the human element. We understand that investment decisions are about people – the clients whose financial futures are at stake and the communities that are impacted by investment choices.
This recognition is deeply embedded in how we do well and do good. It’s about understanding the needs and aspirations of clients, not just their risk profiles and investment goals. It’s about building relationships based on trust, transparency, and a shared commitment to making positive impact.
Empowering communities through responsible investment
Our dedication to the human element extends beyond client relationships and into the broader community. We believe that businesses have a responsibility to contribute to the well-being of society and the environment. This belief is put into action through our support of various social development goals and our partnerships with organisations making a tangible difference in South Africa.
By investing in initiatives that address critical social and environmental challenges, we’re empowering communities and creating a more sustainable future. We believe actions demonstrate that businesses can be a force for good, driving positive change while also achieving financial success.
Agility and diversification as the keys to resilience
We realise that agility and diversification are essential for navigating the complexities of the investment world and ensuring long-term resilience. We understand that the needs of clients are constantly evolving, so we strive to provide solutions that meet those needs while also anticipating future trends.
Our commitment to agility is reflected in our ability to adapt quickly to changing market conditions and client demands. This adaptability is essential for maintaining a competitive edge and ensuring that clients’ investments are well-positioned for future growth.
More about Nico Janse van Rensburg
As Amplify’s Head of Retail Distribution, Nico is responsible for building strong client relationships. With over 16 years of experience spanning investment distribution and wealth management at leading firms, Nico brings a wealth of knowledge to Amplify’s unique approach. He holds a BCom Honours in Investment Management and is a CFP®.
